| Principle Accountability: Responsible for enhancing the image of Jaleel Distribution and attract New Brands/Category, which will help us grow our business. Responsible for overseeing the entire creative process for the product at hand, including market research, competitive reports, and promotional techniques. Role: Drive revenue targets from the assigned brands for assigned geographical areas. Job Responsibilities: KRA1: Brand Management – Represent the company to the Distribution division’s principals. – Responsible for the brand placement, growth, operational excellence and strategies to drive sales. – Actively manage the placement of a Brand(s) and or Product(s) secured with smooth handover to the Sales team – Maximize market share of the Brands through consumer centric promotions – Effectively interact and communicate with other departments be-it account management/sales/distribution teams to ensure a professional handover of Brand(s), product(s) secured. – Maintain & develop good relationship with the new as well as existing Key Accounts by managing them. – Driving initiatives to recruit new Brands – Manage the Brand development – BTL/Offtake drive/ATL activities – Work towards increase in Market share in line with the Brand objectives – Responsible for Category Expansion/Line extension KRA2: Operational/Sales Support – Ensure adequate penetration, market share, product positioning, growth and performance of the assigned brands. – Responsible for achieving sales and marketing targets in line with company business plans and budgets. – Coordinate product recall as per norms. – Stock planning and managing the stocks for the business – Achieve Revenue targets for assigned brands – Perform analysis & Review of Sales Budget achievement – Distributor management – numeric, weighted & channel development – Oversee the yearly promotional plan on brand level & country level in line with brand guidelines, Sales feedback as well as shoppers’ insights. – Plan and manage brand-related trainings to the distribution team KRA3: SP Fund Management – Responsible for the planning, development and implementation of aggressive and innovative sales and marketing policies/programs for principals and customers. – Improve the revenue performance of the business & ensure NP over GP – Monitor the GP target closely and address the deviations if any – Manage budget of the yearly promotional plan on brand level & country level in line with brand guidelines – Align Brand & Distribution teams & consider respective feedback & suggestions. – Propose & present yearly promotional plan for approval. – Ensure the promotional packaging/labelling is available to all markets within agreed timelines. – Ensure packaging quality is always best in class. – Manage the market spend budget efficiently & ensure cost policies are applied having in mind optimization between quality & price. KRA4: Market Intelligence – Initiate market research studies or analyze their findings. – Develop New Ideas for Consumer Promotions. – Identify market opportunities for new brands/ categories – Conduct market research to come up with new Line extension ideas. – Coordinate or participate in promotional activities or trade shows with Sales department. – Identify and analyze industry or geographic trends with business strategy implications. – Identify or monitor current and potential customers, using business intelligence tools. – Suggest, recommend, and represent the company at industry events and tradeshows identified as being integral to business development. KRA5: Automation & Other Projects – Enhance and implement systems, processes, tools and control systems – Develop sustainable ways of automating manual work and data storage – Lead the strategic projects in-line with the vision and mission KRA6: MIS Reporting – Manage and analyze planning, budgeting, project cost analysis and implement cost controls – Project plans to support the business including proposals and recommendations for implementation – Responsible for maintaining department budget – Ensure clear communication with the business on policies & procedures – Prepare the Brand Reviews and Submit – Conduct regular competitor reviews to update the sales team on the market. – Prepare Monthly POSM Implementation Report – Generate standard or custom reports summarizing business, financial, or economic data. Key Performance Indicator: – Weighted & Numeric distribution plan vs actual – Brand & Category-wise Revenue plan vs actual – Brand-wise profitability – Stock Ageing – Share of shelf plan vs actual – Primary & Secondary visibility – BTL activities plan vs actual |
| Behavioral Competencies: -Decision Making, -Analytical Skills, -Customer Centricity, -Communication Skills – Negotiation, -People Management Skills, -Result Orientation -Sales planning & Forecasting, -Key account management | Functional Competencies: -Products & SKU’s – UAE Geographical Knowledge – Technology Skills: Email, MS Excel, MS Word, MS PowerPoint – Selling Skills – Negotiation Skills |
| Preferred Industry : FMCG | Years of Experience: 6 – 8 years |
| Educational Qualifications: MBA/PGDA with Marketing Specialization | Age Group: 30 – 40 years |
| Company: Jaleel Distribution | Location: Dubai, JD Office |
Job Category: Brand Marketing
Job Type: Full Time
Job Location: Dubai