Principle Accountability:
- Achieve budgeted revenue for the assigned territory – Brand wise/Customer group wise.
- Ensure Sales collection as per collection targets
- Ensure visibility and availability of assigned brands for the territory
- Effective implementation of Trade activities/ Projects
- Team Performance & Management
Job Responsibilities:
a. Introduce and promote the specified product range/Brand, planned for
Modern channel ensuring sales are maximized through the channel,
whilst delivering the best service and customer satisfaction to allow the
brands to be the leading Value Added Distributor in the marketplace.
b. Key Account Management and customer relation management.
c. Sales supervision and revenue target achievement of designated brands.
d. Managing Sales Team & drive sales to meet monthly targets.
e. Set daily, weekly and monthly targets to bring focus into the sales cycle.
f. To pro-actively seek new business in the specified product range, by
targeting more outlets, existing customer base and prospective customers.
g. Maximise sales by helping the team to make maximum productive sales
calls in a day.
h. Ensure payment collection as per the credit terms, and clear all issues
related with collection.
i. Maintain and manage route plans for the sales team and supervise that
they follow the route plan on daily basis.
j. Responsible for sales returns and rotation of the stock taken from market.
k. Liaise on a daily basis with Sales Manager/Brand Team and update them
on any developments in the product range/ competitor activities.
l. Ensure visibility of products as per planogram in modern trade universe.
m. Ensure that customer complaints, issues and queries reach a successful
and appropriate conclusion. Where relevant, such matters must be
escalated to the superiors.
n. Quarterly appraisal of the team and organize one to one sessions to
evaluate the individual. Assist in solving work-related issues.
o. Timely submission of claims, salesman incentive working and other
spends
Key Performance Indicators :
•Sales vs budget
•Brand wise Sales
•Debtors turnover
ratio
• Numeric & weighted
distribution targets.
•Sales Return