Principle Accountability:

Achieve budgeted Revenue target and implement Trade Projects as per annual operating plan.
Brand wise revenue achievement and manage SP spend within budgets.
Monitoring and managing Teams performance
Ensure Sales collection/ mismatch clearance as per timelines.
Develop and maintain professional customer relations with key decision makers.
Control Market returns and ensure market hygiene
Brand wise distribution coverage /listed sku availability and visibility as per the plan

Job Responsibilities:

Accomplishes Sales objectives by planning, developing,
implementing, evaluating trade promotion programs, and
merchandising.
Establishes sales objectives by forecasting and developing annual
sales quotas for territories; projecting expected sales volume and
profit for existing and new product lines/Brands/Category.
Ensure clear and effective communication with the customers by
Sales team.
Set daily, weekly and monthly targets to bring focus into the sales
cycle.
Conducting Weekly/daily update meetings and call reports/analysis
with Sales Supervisors and writing monthly reports on the verticals.
Sustains rapport with key accounts by making periodic visits;
exploring specific needs; anticipating new opportunities.
Provides information to Brand and Head-Sales by collecting,
analysing, and summarizing data and trends.
Monitor the performance of the sales team and conduct periodic
sales review meetings and on job trainings.
Observe the performance of Sales Supervisors/ Sales Executives and
Van Sales team personally in the field on a regular basis

Key Performance Indicators:

Functional Competencies :

Divisional Sales Manager – Non-Food (A/B/C/Discount Markets)

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